EBook Writing Business

If you are a savvy writer with great English grammar skills, you should consider writing eBooks. It pays very well and you can do it in the comfort of your own home. It is very simple to write up an eBook. All you need to do is have Microsoft word and the internet. Do some research first on the topic. Know everything you can know about it, read up on it and save some quotes in your favorites area. You may want to stop by the local library to pick up some books on the topic too. That will help you when writing up your eBook. EBooks should be between 50 – 75 pages depending on the topic and what the assignment is. After you have thoroughly researched your topic and you know a lot about it you want to create a table of contents. You want the chapters to flow freely from one thought to the other. Make sure you cover as much as you can about the topic and title each chapter, writing a few notes about what you want to write about -which you will delete later.

The next step would be just to get started on it! Start writing creatively, from your heart, not just spitting out facts on a paper. People are reading your eBook because they do not want to read and search for information located everywhere about a specific topic. They want a concise, easy to read; interesting eBook they can print out and curl on the couch with. It goes without saying that no one should ever plagiarize; not only is it unlawful, it is disrespectful.

Always spell check and edit your work by reading it when you have finished. Polish it off by organizing each chapter into an eBook. Come up with a savvy title that catches the audience. If you really enjoy this line of business, you could do this full time and quit your day job.

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How to Build your Opt-In List

Some companies decide to send customers a free newsletter to get an email list. But there are other ways to collect email addresses. Sometimes having a newsletter just doesn’t make any sense for your company. For instance, if you happen to sell dishwashers, how much information could you send your customer, daily, on dishwashers. So, instead here are a few other options for increasing your email list.

You could run a contest. The puzzle, game or task should be easy and straightforward so that you don’t frustrate the customer and you still get their email address in the end.

A great incentive to collect email addresses would be a free eBook. People love getting free stuff, especially eBooks that interest them. Remember, it doesn’t have to be 100 pages long; five to ten pages will work fine.

Surveying the customer is a great way to collect email addresses. You can find out what the customer likes/dislikes, and what they have problems with or need solutions for.

Advertise your opt-in offer in an e-zine or classified ad. It actually doesn’t cost tons of money and if you find the right place to advertise, you could see dramatic results.

Email signatures, or electronic signatures, also referred to as a, sig file is a three to six line footer that you can add to the bottom of each email message you send out with your name, company and a free report with a link attached. You will be surprised how many visitors you get this way. Make sure you track where you are getting your traffic by the different links you send out.

If a customer is interested in downloading an article from your web site, they will definitely have no problem providing their name and email address. They will love to receive more articles from you or have access to a members only area of your site with plenty of resources.

Offer your customers a free course or a free download to collect email addresses. They will love to get something for free. Customers who opt-in when something free is being offered think to themselves what have I got to lose. It a great deal for both of you.

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Email Promotions

Opt-in email marketing works with any business model, you can make money following some key rules. When you have someone’s email address, they are practically inviting you to come sell them something. They want to hear from you, hear the updated news; they want to receive your information. This means lifetime valuable relationships with customers who are interested in what you have to say. You can see the results of the email you have just sent out within hours, which means no wasted advertising dollars, you know what works and what doesn’t, simple as that. Opt-in email marketing is not only effective and instantaneous, but free.

You can utilize opt-in email marketing if you already have an online business, or an offline business, or no business at all. For offline business, collect email addresses from your clients and send them an occasional email with a discount and watch the appointment book get filled up quickly. Drive qualified buyers to your web site by sending your customers a free report or newsletter subscription which entices them to buy the full version. So, what if you do not have a business at all. Everyone has an interest that they are passionate about, whether it is yoga, or fishing. Start writing information packed newsletter about your favorite topic and recommend other people’s products or services for a commission on any sales you send them. Post your free newsletter offer on online newsgroups, or other newsletters. You will get a lot of subscribers because it is free.

Best of all, there are thousands of companies willing to pay you to sell their products on your newsletter. Here are a few websites to check out to find those companies:

www.affiliateguide.com
www.associateprograms.com
www.affiliatematch.com

You will earn commissions every time one of your newsletter subscribers buys a product from the company.

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How to Design your Web Site

When a customer visits your website, you have roughly ten seconds to capture their attention, so you better think carefully about what you want to include. Some websites go directly into the navigation and content of their websites on their first “index” page. Customers can surfsurf around the site and decide if they want to buy the product or service. This is not really the wisest option available. Of course, every site does need the standard index page chock full of frequently asked questions, testimonials, order form, etc. But there is a better way to “capture” your visitors by using a squeeze. A squeeze page captures your audience with a screaming headline and brief key points about the customer’s problem and how you intend to solve it. Sometimes a squeeze page offers a free report or newsletter. Either way, all squeeze pages purpose is to retrieve the customers name and email address, or sometimes they ask the customer a burning question.

So what is the point in retrieving the customer’s name and email address? Have you heard of opt-in lists? An opt-in list is gold to an internet marketer because you can send your customers information which will hopefully attract the customer back to the website to either purchase a product or service being offered. Spamming is illegal and having a great opt-in list is really necessary to any Internet marketer. You can also use your list to make money as an affiliate with another company. You can send customers an email from the site you are promoting and make profits as an affiliate. This is a great way to earn extra income indeed.

Squeeze pages are sometimes the first page found on a website. Sometimes they are pop ups on the index page of a website. They are very crucial to any Internet marketer’s business.

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Cheap Web Site Traffic

Every online company knows that without traffic to their site, they go broke, quickly. There are many ways to get cheap web site traffic. One way is pay per click advertising, where you pay per click through to your site, but you do not know if the customer is going to purchase your product, so you do lose some money with that. Another way
is to request links from other relevant, high traffic sites. Links to other well established sites is like personal recommendations, where you establish credibility fast, which increases the chances that they will buy your product. You must be persistent enough with some sites, though. You want to download the alexa toolbar, which gives you information about a website, such as traffic rating, ranking, contact info, site stats, related links, etc.

You can get free advertising by giving away free expert content to relevant sites itching for some new, fresh content. Web site owners are always looking for fresh content. Make sure you write a bit about the author and your web site or product. As long as it is not competing with theirs, they will not mind. You can post on these sites:

www.ezinearticles.com
www.freesticky.com
www.ideamarketers.com
www.findsticky.com

You can become an active expert in a newsgroup that is industry related. A newsgroup is an online forum where people share information and common interests. When you post, you are literally talking to your potential customers. These people do not want to be sold something; they want information from gurus, about the topic they are interested in. Make sure you have a sig file, or signature and start establishing relationships and prove your expertise. Stay with newsgroups that do not accept advertisements. This is also a great way to gather feedback from your website, straight from the horses’ mouth. You can reinvent it if you need to and fix it accordingly. When you post informative articles, people will begin to look forward to your posts, and eventually you may want to direct these people to your brand new newsletter.

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