Some Information to Know About Facebook Ads

While many are already using Google's pay per click product AdWords, Facebook.com also offers a way to reach out to current and potential fans in order to grow your brand and sell your products or services.  Facebook has grown in leaps and bounds over the years and today shows real promise in helping businesses and organizations reach vast amounts of online users.  Whether you are already using Facebook Ads or are interested in this powerful tool, here are some tips on how to maximize this endeavor.

Looking to Generate Leads

Besides making an immediate sale, many businesses always look to generate leads to sell complex products and services- with Facebook Ads, you can do so effectively.  For instance, while Pay Per Click is an excellent way to drive traffic to your site which then can lead to someone filling out a form, the downside is that many users don't necessarily want to spend time entering lots of information.  With Facebook you can make entering data into a form a much more efficient process.  Facebook offers "Connect with Facebook", this is a piece of code that you can either put on your external website or at your Facebook fan page where a person that is a member of Facebook can click on "Connect with Facebook" and verify that they would like to send you their personal information  (effectively filling in your form instantaneously).  Generally speaking, there are people that don't mind filling out a form or sharing their personal information with you, they just don't want to spend the time entering it.  Since Facebook already collected personal information once, it can be passed along to you- of course with the users approval first.

Benefits of Facebook Ads Compared to Pay Per Click

While pay per click charges you every time a person clicks your ad, with Facebook, you only get charged once.  For instance, if a person clicks your ad and then becomes your fan, you can then build awareness over time, sending them coupons and other exciting offers- all built off of this one click.   Also as mentioned above, you can target users meeting your demographics more easily with Facebook and more importantly serve specific information depending on the demographic- using the above example of serving up a different tab to a new visitor or a fan of your page.  Finally, Facebook is a great way to build a loyal brand over time.  Engaging your community is what helps Facebook stand apart from search engines and can lead to not only a direct viewer of your ad purchasing your product or service, but friends of that viewer that have learned virally of your brand.

To be Continued…………